Saturday, January 14, 2006

ALTERNATE DISTRIBUTION: Starbucks will promote Fishburne movie



Starbucks To Start Promoting Movies In-Store; Online [by rafat] : This is
indicative of Starbucks' growing power as an alternative media
distribution vehicle, and a very effective one at that. I doubt their Hear
Music CD-burning cafes are doing well, but their in-store CD sales have
Starbucks plans to promote "Akeelah and the Bee," an upcoming film
starring Laurence Fishburne, in all 5,500 of its U.S. and Canadian
company-owned stores. "We have one shot to get this right," said Ken
Lombard, president of Starbucks Entertainment, the division handling the
new venture.
Starbucks will promote the film on the cardboard sleeves wrapped around
its coffee cups, on its Wi-Fi portal page and using its Hear Music Channel
75 on XM Satellite Radio. Beginning April 4, Starbucks will sell the
soundtrack to the film, and later, the DVD. The promotion would include
exclusive scenes and movie trailers posted on the company's Wi-Fi portal.
And this is huge: Starbucks will receive an undisclosed percentage of all
box office sales, merchandise sales, TV revenues and soundtrack and DVD
sales -- even from non-Starbucks retail locations. [Jan.13: Link] DVD

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