Wednesday, February 07, 2007

VIDEO: Invasion of the audience: The disintermediation of mass media

In June, 2006, Peter Hirshberg, chairman and chief marketing officer of Technorati Inc., created a three-minute video which parodies a movie tailer for the sci-fi thriller "Invasion of the Body Snatchers." It's called "The Day of the Long Tail," borrowing from the title of a now-famous book by Chris Anderson (editor of Wired magazine) about the way the Internet extends and infintely deepens the ability to sell niche products. The mock tailer's serious purpose: To suggest that the audience for mass-market media is no longer passive and is taking control.

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