future-of-journalism

In June, 2006, Peter Hirshberg, chairman and chief marketing officer of Technorati Inc., created a three-minute video which parodies a movie tailer for the sci-fi thriller "Invasion of the Body Snatchers." It's called "The Day of the Long Tail," borrowing from the title of a now-famous book by Chris Anderson (editor of Wired magazine) about the way the Internet extends and infintely deepens the ability to sell niche products. The mock tailer's serious purpose: To suggest that the audience for mass-market media is no longer passive and is taking control.

http://video.google.com/videoplay?docid=4151339586237257762

Also see:
http://www.medill.northwestern.edu/medill/inside/news/crain_speaker_peter_hirshberg_discusses_bloggings_effect_on_media_and_branding.html

And:
http://www.wired.com/wired/archive/12.10/tail.html

Labels: future, long tail, video